art direction: César Taccari
graphic design: Mercedes Tregoning
project management: Loïc Dindinaud
The end of 2021 was very busy for Radisson with three new openings within a few weeks: Radisson Blu Berlin, Radisson Hotels Kaunas and Radisson Red Vienna.
For these three properties, White Kitchen implemented a rigorous work process to meet their requirements and develop a graphic and visual system for all F&B concepts of the three hotels.
Whether for the Atrium Bar in Berlin, the Restaurant Sarai or the Roof Top Bar Istros in Vienna, the corporate identity of these brands was developed taking local conditions into account in close cooperation with the local teams. White Kitchen also designed the menus and general communication for each address. In Kaunas, Lithuania, the naming of the bar-restaurant was also part of the service.
Further locations for the Radisson Group are to follow in 2022.