eins 44

Re-branding & Positioning campaign and of an old distillery turned into a restaurant

art direction: César Taccari
photography: César Taccari & Luigi Di Crasto
graphic design: Mercedes Tregoning
social media: Astrid Rostaing
project management: Loïc Dindinaud

The restaurant eins 44 is located in Berlin Neukölln, in an old distillery of alcohol. When the restaurant was reconverted in 2014, the industrial atmosphere was preserved and its owner, Jonathan Kartenberg, created the menu and the wine selection with a unique signature. 

In the words of the client, "the cuisine here is both down-to-earth and refined: creative director Daniel Achilles stands for contemporary and uncomplicated compositions. The ingredients are seasonal and from suppliers who share his enormous quality standards. As a chef of the old school, who recently earned two stars in "Reinstoff" with his cosmopolitanism and inventiveness, Achilles relies on easy-to-understand gourmet cuisine in a feel-good atmosphere under the motto "Neuköllner Finesse" in order to take away the shyness of the guests when it comes to sophisticated culinary art. Our restaurant has been recommended in the Michelin Guide since 2017 and has been awarded 15 points in Gault&Millau."

White Kitchen developed for eins 44 the new branding to reinforce the special character of the place and launched an ambitious social media campaign.


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