The Alchemist

magical drinks and unforgettable atmosphere

PR & Communication managment: Viola Molzen
Text copyright & local PR coordination: Marieke Goethe
Photography: César Taccari
Project management: Loïc Dindinaud

One of the most fun projects we did in 2023: the Grand Opening of The Alchemist in their first outside UK location, in Berlin, Germany.

For more than 6 months, we accompanied The Alchemist with their onboarding in Germany. White Kitchen had managed all needed collateral translations and the marketing and PR actions taken including pre-opening events and the grand opening. The press coverage reached online over 31 million unique monthly visits, 108 million page-impressions and 1.5 million readers offline.

In addition, we had managed the guest list for all events and were happy to welcome over 300 VIP guests to a fulminant opening night with cocktails, DJ sounds and lots of magic.

Shortly before the opening event we’ve also managed the visual communication production for the venue by doing a full corporate photo shooting in&outdoor.

Thanks again to the great, professional and kind team of The Alchemist and their trust in us.

Looking forward to the next location in Europe... to be continued



Wichmannstrasse 20
10787 Berlin
[email protected]
+49 30 26 36 68 54‬


43/45, rue des Vignoles
75020 Paris, France
+33 9 84 00 21 10
[email protected]

Buenos Aires

Suipacha 1087 #7A
C1008AAU Buenos Aires, Argentina
+54 11 39 88 90 82
[email protected]

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