PR & Communication managment: Viola Molzen
Text copyright & local PR coordination: Marieke Goethe
Photography: César Taccari
Project management: Loïc Dindinaud
One of the most fun projects we did in 2023: the Grand Opening of The Alchemist in their first outside UK location, in Berlin, Germany.
For more than 6 months, we accompanied The Alchemist with their onboarding in Germany. White Kitchen had managed all needed collateral translations and the marketing and PR actions taken including pre-opening events and the grand opening. The press coverage reached online over 31 million unique monthly visits, 108 million page-impressions and 1.5 million readers offline.
In addition, we had managed the guest list for all events and were happy to welcome over 300 VIP guests to a fulminant opening night with cocktails, DJ sounds and lots of magic.
Shortly before the opening event we’ve also managed the visual communication production for the venue by doing a full corporate photo shooting in&outdoor.
Thanks again to the great, professional and kind team of The Alchemist and their trust in us.
Looking forward to the next location in Europe... to be continued