art direction: Alejandro Schieda
photography: César Taccari
graphic design: Mercedes Tregoning
project management: María Luján Tripoli
Palacio Duhau - Park Hyatt Buenos Aires is a luxury hotel in the traditional neighborhood of Recoleta, consisting of two buildings that combine the luxury of a noble palace with an upscale contemporary design tower.
Since 2016, we have developed all the communication tools the hotel needs for its daily operations. Working closely with the marketing and communications team, we have identified what makes the Palacio Duhau - Park Hyatt Buenos Aires and its outlets (Ahín Wellness & Spa, Paseo de las Artes Duhau, Gioia Restaurant & Terraces, Los Salones de Piano Nobile, Duhau Restaurante & Vinoteca and Duhau Pâtisserie) unique and have expressed their essence through a clear, refined and consistent design language that respects the visual guidelines of the Hyatt brand book. We have applied the brand standards to the hotel's identity to highlight its personality and communicate its core values.
The challenge was to develop filigree and sophisticated designs that consistently fuse classical and contemporary worlds through a refined color palette, typographic layouts and breathtaking photography. So far we have produced: photography, stationery, promotional items, in-hotel material for reception, concierge, guestrooms and housekeeping. We have also produced all marketing material for sales and events as well as all social media material needed for curated content, interviews, events and openings.