art direction: César Taccari
graphic design: Mercedes Tregoning
web design: César Taccari
front & back end development: José Luis Milla
hosting solution: Javier Martí
project management: Loïc Dindinaud
The 'Gourmet Club' is the loyalty program of all Hyatt Hotels in Germany. Once purchased, the club card delivers special culinary moments and additional offers such as free accommodation and spa day tickets at all participating hotels.
White Kitchen was asked to do the re-branding of these Club. We worked on the creation of a new logo and all its variations, the selection of a subtle and refined color palette that could convey the lifestyle and presence of Hyatt in Germany and a series of patterns to be applied in both digital and print pieces.
Its re-launch included the digital presence and online purchase system. For that, White Kitchen delivered the webdesign and e-shop.