Michelin Deutschland

Photo campaign of 80 starred restaurants and video coverage of the launch of the Michelin Guide 2019

photography: César Taccari
project management: Astrid Rostaing & Loïc Dindinaud

From 2015 to 2017, the Michelin Guide in Germany offered their restaurants the opportunity to create a photo campaign depicting their different culinary philosophies.

The goal was to produce high-quality content to be used both by the restaurant and for Michelin communications.

White Kitchen carried out these photo campaigns and took photos in more than 80 restaurants throughout Germany. In addition to the recording and image processing, the service also included the art direction, organization, appointment scheduling and instruction of the restaurant owners.

In addition, in late 2018, White Kitchen recorded the launch of the Michelin Guide 2019 and produced several video clips for Bookatable's digital communications.


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