Text editing: Noémie Causse
Photography: Sarah Schlopsnies
Project management: Loïc Dindinaud

Comebuy Deutschland, the leading bubble tea company in Germany, has partnered with WhiteKitchen to elevate its digital footprint and brand storytelling. As their trusted creative agency, we provide end-to-end social media services, content creation, and brand development, helping them connect with a younger audience across Germany.  

Brand Strategy & Content Creation
To strengthen Comebuy’s market leadership, we developed a fresh, dynamic approach to their digital presence, including: 
- Brand-Centric Storytelling: A content strategy that highlights Comebuy’s playful, innovative identity while staying true to its Taiwanese bubble tea heritage. 
- Visual Identity Enhancement: Cohesive, eye-catching aesthetics for social media, from vibrant product photography to engaging Reels and Stories. 
- Audience-First Messaging: Content tailored for Gen Z and millennial bubble tea lovers, balancing trend-driven appeal with brand authenticity.  

Social Media Growth & Engagement
With a strong creative foundation, we implemented a performance-driven social media strategy: 
- Platform Optimization: Leveraging Instagram and TikTok to showcase new flavors, promotions, and behind-the-scenes moments. 
- Community Building: Interactive campaigns, user-generated content, and influencer collaborations to foster loyalty and expand reach. 
- Data-Driven Adjustments: Continuous refinement based on analytics to maximize engagement and conversions.  

Results
Since launching our collaboration, Comebuy Deutschland has seen: 
- Increased follower growth and engagement rates across all platforms (instagram +180%, TikTok +100% in 2 years)
- Stronger brand consistency and recognition in a competitive market. 
- A more dynamic online presence that resonates with bubble tea enthusiasts nationwide.  

As Comebuy continues to grow, WhiteKitchen remains their creative partner—helping them stay fresh, relevant, and ahead of trends in the beverage industry.