PARK HYATT, BUENOS AIRES

PALACIO DUHAU

Fotografie, In-Hotel Material, Marketing Collateral & Social Media.

DIE KUNDEN

Palacio Duhau - Park Hyatt Buenos Aires is a luxury hotel located in the traditional neighborhood of Recoleta that consists of two buildings combining the luxury of an aristocratic palace with an upscale contemporary design tower.

DAS KONZEPT

Since 2016, we have developed all communication pieces the hotel needs for its daily operation. Working closely with the marketing and communication team, we have identified what makes Palacio Duhau Park Hyatt Buenos Aires and its outlets (Ahín Wellness & Spa, Paseo de las Artes Duhau, Gioia Restaurant & Terraces, Los Salones de Piano Nobile, Duhau Restaurante & Vinoteca and Duhau Pâtisserie) unique and have expressed their essence through a clean, refined and consistent design language respecting the visual guidelines of the Hyatt brand book.We applied the brand standards to the hotel's identity, to highlight its personality and convey its core values.

The challenge was then to produce delicate and sophisticated designs, merging classic and contemporary worlds consistently through a refined colour palette, typographic layouts and stunning photography. We have produced so far: photography, stationery, advertising pieces, in hotel material for front desk, concierge, guestrooms and housekeeping. We also created all marketing collateral material for sales and events and all the social media material needed for curated content, interviews, events and openings.

TEAM

Manager : María Luján Tripoli
Art Director : Mercedes Tregoning
Grafik Design : Mercedes Tregoning, Camila Balbiani
Fotografie : Cesar Taccari
Postproduktion : Theresa Strobach

In-Hotel Material: Guestroom & Housekeeping

Gestaltung von In Room Dining-Menü, TV-Guide, Wäschekarten und Briefvorlagen in einer einheitlichen Bildsprache, die den Markenrichtlinien und der anspruchsvollen Raumgestaltung entspricht.

In-Hotel Material: Guestroom & Housekeeping

Gestaltung von Feiertagsmenüs für jedes Restaurant im Hotel, Grußkarten, Begrüßungsschreiben und Gedenkschreiben in sozialen Medien.

Menu restyling: Ahín Wellness & Spa

Entwurf eines gedruckten, faltbaren A3-Menüs und Anpassung an Tablett- und Telefonformate unter Verwendung neuer Illustrationen von P. Madero.

SOCIAL MEDIA

FOTOGRAFIE

In-Hotel Material, Front Desk: Hotel Map for Gazette

Zeichnen einer verschobenen axonometrischen Ansicht des Gebäudes als Wegweiser: alle Hauptkomponenten des Hotels sind eindeutig gekennzeichnet, um den Gästen die Entdeckung des Grundstücks zu erleichtern.

< Züruck zum Projekt

Berlin

Wichmannstraße 20
10787 Berlin
+49 30 26 36 68 54‬

Buenos Aires

Perú 375 - Piso 9
C1067AAG Buenos Aires
+54 (11) 6009 2538

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